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Tony Ulwick

2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 24, 2023 by Bob Moesta · said 3 times in 1 episodes since 2023 · across every show →

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brought up most by Lenny Rachitsky (3)

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2023 3 mentions in 1 episode

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Everything said about Tony Ulwick, oldest first

Aug 24, 2023 positive
Opinion
Moesta: Ulwick's JTBD approach suits regulated systems but requires rigorous discipline
“I think Olwix is very valuable, especially in some companies where there's lots of risk, there's regulation, there's lots of moving parts, very complicated systems. But at the same time, it's so many steps. You have to have a very disciplined organization to f…”
Bob Moesta Aug 24, 2023 ▶ 50:23 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Aug 24, 2023
Insight
Moesta: Products and organizations do not have jobs, only people do
“Basically only people have jobs. Products don't have jobs. People have jobs. Organizations don't have jobs. People in organizations have jobs because that's the irrational part.”
Bob Moesta Aug 24, 2023 ▶ 49:42 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
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