Tobi Lütke
17 statements across 3 episodes · 4 bullish · 3 bearish · 3 people on the record · first statement Nov 7, 2024 by Archie Abrams · said 5 times in 3 episodes since 2024 · across every show →
On the record as a speaker too: Tobi Lütke's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Archie Abrams (3), Lenny Rachitsky (1), Aparna Chennapragada (1)
tap a year for its mentions
2025 2 mentions in 2 episodes 1 per episode
Everything said about Tobi Lütke, oldest first
Nov 7, 2024 positive
Shopify Skips a CMO Because Its Founders Drive the Brand Story
“I think it only works because Toby, Harley have such amazing Intuition on what the brand is, needs to be, and all of that, that some of what the CMO does of kind of creating the cohesive story of Shopify, It's kind of held in, in their heads and they kind of, …”
Dec 19, 2024
Shopify founders deleted incomplete code after one hour of pair programming
“You know, Toby famously built a lot of Shopify pair programming, and what he would do is he would actually set a timer And him and his, the CTO, Cody, would pair program for one hour, and if they did not finish the problem in one hour, they would delete all th…”
Dec 19, 2024 neutral
Dec 19, 2024 negative
Internal data shows employee alignment degrades with distance from Shopify's CEO
“The farther you are from Toby, the, like we can see things in like the survey results, like the alignment gets out of whack. And so you do actually see that you want to be closer. You want to have a flatter org in general, and that can be achieved by just havi…”
Dec 19, 2024 positive
Thawar: Billionaire tech founders share irrational multi-decade visions for the world
“They're mostly different people, but they're similar in one thing is that they have an irrational view of what the world should look like over the next decade or so. They're very long-term thinkers, very rational in that they'll look and say, Hey, 1015, 2025 y…”
Feb 2, 2025
Feb 2, 2025
Tobi Lütke: Only 20% of valuable product work is fully quantifiable
“I just think the overlap of most valuable things you can do with a product and the things that happen to be fully quantifiable is, like, maybe 20%, which leaves 80% of the value space unaddressable by the people who only look at the quantifiable things.”
Feb 2, 2025
Lütke: Making only good choices often leads to bad local maxima
“Most of the time you end up in a bad part of a tree in a bad, in a local maxima of a path dependent environment by only making good choices. People think that like making a good choice inoculates you from ending, from making mistakes or that the presence of a …”
Feb 2, 2025 negative
Tobi Lütke: Building a remote company is vastly harder and not recommended
“A better set of trade-offs for the future is to accept the vast additional difficulty of building a remote company. It's way harder. Like it's, Like, it's not something you should recommend to anyone to do this because you, it's the same as trying to run a wor…”
Feb 2, 2025
Lütke: Startups should keep everyone at one table until constraints force expansion
“Anyone who runs this optimization function I'm talking about here about a location strategy for a new startup will come like to the conclusion, if I do it right, that everyone should be sitting around the same table. Only if you can't do that, do you say, okay…”
Feb 2, 2025
Lütke: I act as devil's advocate 'end boss' when proposals lack surprise
“I will play devil's advocate actively if everyone agrees on something. And again, especially if you have, if a proposal is something that feels like I could have predicted would be a proposal before I got into the meeting and there was nothing surprising in it…”
Feb 2, 2025
Lütke: Letting teams work on doomed projects abdicates CEO responsibility
“Once I imagine something might be not the right thing to work on, I'm either incorrect at which point this is super important that I understand why, or I'm correct at which point it's super unfair for letting people work on something that isn't going to make i…”
Feb 2, 2025
Feb 2, 2025
Feb 2, 2025 negative
Lütke: Unambitious environments trap people into competing with everyone else
“Very often, it's honestly just like, it's an environment that just narrows the focus on fairly unambitious things, at which point you get stuck competing with literally everyone else in the world because everyone's unambitious.”
Feb 2, 2025 positive
Feb 2, 2025 positive
Tobi Lütke: A CEO's job is building monetization levers, not pulling them
“The best companies, I believe are sort of virtually resemble, like, I mean, from, at least from the perspective of the leader, resemble some kind of cockpit or maybe like a room full of dials, right? Like full of dials or levers for you know, monetization. Lik…”