Threads

4 statements across 4 episodes · 1 bullish · 1 bearish · 4 people on the record · first statement Sep 14, 2023 by Oji Udezue · said 30 times in 10 episodes since 2023 · across every show →

Mentions by year

brought up most by Christopher Lochhead (10), Austin Hay (8), Oji Udezue (4), Katie Dill (2), Tom Conrad (1), Raiza Martin (1), Peter Deng (1), Naomi Gleit (1)

tap a year for its mentions
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002448202320242025episodesmentions per episode
2025 1 mention in 1 episode
2024 2 mentions in 2 episodes 1 per episode
2023 27 mentions in 7 episodes 4 per episode

every mention, scene by scene, with the transcript →

Everything said about Threads, oldest first

Sep 14, 2023 bullish
Prediction Not checkable as stated
Threads will beat Twitter by winning the advertising revenue spiral
“I mean, Threads will prosper, I believe, and again, you know, it'll just be another click for advertisers who understand the Facebook marketplace versus The Twitter ad marketplace is much harder to access. So I think the way Treads wins is the revenue spiral v…”
Oji Udezue Sep 14, 2023 ▶ 49:43 Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform)
Sep 17, 2023 bearish
Prediction Not checkable as stated
Lochhead: Zuckerberg will blow over $1B on Threads, and it will fail
“Zuckerberg is going to blow in excess of a billion dollars on threads, and it will fail. It already has failed, because you can't take an existing problem with an existing solution, launch exactly the same shit, tell the world it's better, and have the world e…”
Christopher Lochhead Sep 17, 2023 ▶ 34:25 How to become a category pirate | Christopher Lochhead (Author of Play Bigger, Niche Down, more)
Mar 17, 2024 neutral
Assertion Not checkable as stated
Lovinsky: Meta's New Product Experimentation team constantly explored Threads-like concepts
“Things like threads and ideas like threads were in that team all of the time.”
Noam Lovinsky Mar 17, 2024 ▶ 45:22 The happiness and pain of product management | Noam Lovinsky (Grammarly, FB, Thumbtack, YT)
Aug 25, 2024 neutral
Assertion Supported
Bier: Hitting #1 in US App Store can now require 300K daily installs
“It used to be, like, a 100,080 to a 100,000 installs but now you have these companies that are just spending extraordinary amounts on ads and, or injecting it into one of their other apps. So between Threads, Timu, and all these other apps that are kind of spe…”
Nikita Bier Aug 25, 2024 ▶ 24:17 How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
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