TBH

“TBH grew through variety of things, people sharing their messages to Snapchat and text invites. And that was 2017. And the way you invited your friends on TBH was that you tap their name your contact name and there was a button that said invite. And then we us…”

“At the peak of TBH we were getting 360,000 per day.”

“The app indexed about six, 60 to 65% women. So we were just like, let's make the app more masculine and see what happens. We need balance on this. So we made the icon black with a flame, called it gas, and the invites rate jumped.”

“When we met with Facebook, they told me they have 80 people assigned to this deal.”

“If we didn't geofence the app, it would, there would be no way we would have been able to keep, keep that thing online because that's gave us some slack to control growth.”

“You need to get enough intensity of adoption and density for a social network to start to get the flywheel spinning, but the app should grow by itself after that. And people think we would just went to like from school to school following every kid on it. Like…”

“Cause the number one support message we received was, can I pay to reveal who sent me polls? Those are the like number one question.”

“So we actually had to reinvent all the growth systems, and it took about, I think, like nine launches, including renaming the app, including Like features that just never existed on a TV.”

“Yes, actually. We launched at the exact same school that we launched TBH on the exact same day, five years later.”

“Like one school I was looking at, they sent 450,000 messages in the first seven days of adopting it. And when you look at day one, like volume of messages sent on a messaging app you're lucky if people send like three or four or something, but we were sending …”

“One of our key team members actually put in their two weeks notice the day before we launch our final app. We were also running, you know, we were getting kind of low on money. I was tired. And I called our lawyer to ask, how do you dissolve a company?”

“14 of the apps that we launched were basically duds.”