target segment

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 25, 2024 by Geoffrey Moore · across every show →

Everything said about target segment, oldest first

Jan 25, 2024
Insight
Moore: Startups should target beachheads where they can capture 30%–50% share
“You want to, your first pond, your target segment, Should be something that the next two years, if you hit your, you know, really high growth rates, it would be 3040, 50% of that, of the market share in that segment.”
Geoffrey Moore Jan 25, 2024 ▶ 8:03 Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
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