Superhuman

“Rahul Vora from Superhuman actually read the book and he's, he talked about this in an A-sixteen Z podcast. He actually used this method to come up with this 30 dollar price point for the Superhuman app.”

“Another way to think about it is it's like a, it's almost like a grownup co-founder. The two people I co-founded the company with, Comrade and Vivek they've long since gone from superhuman. We're now a ten-year-old organization, and I'm one of those rare found…”

“We fix the line length, or the typographical measure, to the optimal length for reading speed, which, depending on the font, is around 90 to a 120 characters.”

“You don't want to lose money doing this, and we always made money doing onboarding, to be clear.”

“So what I did is I hired a really great president. I went from eight direct reports to two and the amount of time that I spend on product design, technology, and marketing went up. From six to seven percent to about 60 to 70% of my week.”

“To answer your question, at Peak, we had about 20 people doing manual onboarding.”

“And I can share because we just finished this analysis that over 20, 24, the percentage of emails that are AI written and sent with superhuman has grown four times just in one year.”

“And it turns out that the median answer for the third question was 30 dollars per month. And that's how we picked our price.”

“They ran their own internal case study on Superhuman, and they were like, yeah, you're saving our partners, 3.3 hours per person per week, and there's only one other tool that we've bought that does that, which is ChatGPT, so thank you.”

“On average today, users are using it 37 times per week.”

“What then is the true secret behind virality? And he said, it is word of mouth. It is the virality you can't measure that isn't a mechanic that isn't in a feature. It is when one user spontaneously tells another user About your product.”

“And basically at the start of every planning cycle, I advise spending half your time doubling down on what people really love and half your time systematically Overcoming the objections of the somewhat disappointed users, but specifically those for whom the ma…”

“Outlook users expect their email app to also be a fully featured calendar app. Whereas Gmail users are happy with those two things being entirely different.”

“We've definitely found that there are whales, to use the gaming terminology, that one person is going to be responsible for inviting 25, 50, a hundred people, and they may have various motivations for doing that. In Superhuman, as an individual subscriber, if …”

“They came up with a 30 dollar price point per month, which was pretty simple. But the way they kind of told the story was that, you know, you pay a dollar a day for actually getting four hours of productivity back in the week.”