streak mechanic

also referred to as: streak · streak feature · streak mechanics · streaks · the streak

7 statements across 1 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Dec 15, 2024 by Jackson Shuttleworth · across every show →

Everything said about streak mechanic, oldest first

Dec 15, 2024 neutral
Insight
Over-cheapening streaks for short-term engagement is an irreversible one-way door
“You can almost always get engagement wins up to a certain point by just Cheapening the streak, making it easier to extend, letting users have more flexibility, but you kind of got to hold the line at some point. It's not clear where that line is. And once you,…”
Jackson Shuttleworth Dec 15, 2024 ▶ 53:15 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Dec 15, 2024 positive
Insight
Streak design must prioritize functional comprehensibility over elaborate visual storytelling
“As you're thinking about designing around a streak, don't get too bought up, you know, or caught up into like, what is this, you know, like the beautiful story that you're trying to tell at the expense of it being a really comprehensible feature.”
Jackson Shuttleworth Dec 15, 2024 ▶ 42:45 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Dec 15, 2024 positive
Insight
Streaks work best for products where daily user progress feels imperceptible
“The streak works really well for Duolingo because with language learning, it's really hard to see day-to-day progress and becoming more fluent, like become, and fluency is, is, is, is not even the right word. It's like becoming better at Spanish or whatever. I…”
Jackson Shuttleworth Dec 15, 2024 ▶ 32:03 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Dec 15, 2024 positive
Insight
Any app can retain users with streaks if the core product works
“I'm kind of the opinion that any team, you know, any app out there can introduce a streak. And if you figure it out, it probably works you know, to retain users, but at the core, like you have to have an app that people want to use and people really like using…”
Jackson Shuttleworth Dec 15, 2024 ▶ 7:27 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Dec 15, 2024 positive
Insight
Streak mechanics should require only one atomic unit of app use
“As you're thinking about building a streak, like, I think it's really important to think about like what the unit of use of your app is. The unit of use for Duolingo is like doing a lesson. And so if what we care about is users coming back every day and doing …”
Jackson Shuttleworth Dec 15, 2024 ▶ 12:00 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Dec 15, 2024 positive
Insight
Habit and streak-based products should offer more flexibility to newer users
“One thing that I can say with certainty though, is give more flexibility when a user is starting their streak.”
Jackson Shuttleworth Dec 15, 2024 ▶ 48:46 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
Dec 15, 2024
Assertion Not checkable as stated
Duolingo ran over 600 streak experiments in a four-year period
“We we've run in the last four years, over 600 experiments on the street. So every other day effective. We're running an experiment”
Jackson Shuttleworth Dec 15, 2024 ▶ 17:04 Behind the product: Duolingo streaks | Jackson Shuttleworth (Group PM, Retention Team)
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