Sri Batchu
17 statements across 1 episodes · 7 bullish · 4 bearish · 1 people on the record · first statement Jun 25, 2023 by Sri Batchu · across every show →
On the record as a speaker too: Sri Batchu's record, appearances and statements → this page counts the times other people say the name.
Everything said about Sri Batchu, oldest first
Jun 25, 2023
Sri Batchu: B2B startups should sequence sales before paid and SEO
“My view is you start off with like founder led sales, like the early team needs to know how to actually sell. Then you hire your first couple of salespeople and you start some very kind of low cost targeted marketing efforts. So when there's like content commu…”
Jun 25, 2023
Jun 25, 2023 neutral
Jun 25, 2023 negative
Jun 25, 2023 positive
Batchu: Growth teams should prioritize speed first, quality second, and cost third
“The way I think about the growth team's journey is, like, step one is, like, build a system that can move fast, And then like work on improving the quality and then work on, you know, optimization of costs after. So similarly, you pick which phase you're on be…”
Jun 25, 2023 positive
Batchu: Target specialized hires from companies one to two growth stages ahead
“You typically want to limit it to companies that are one to two stages of growth after you. So you want somebody that has seen, you know, your stage of growth and beyond at a company that has a reputation for craft in the field that you're looking for.”
Jun 25, 2023 negative
Batchu: Candidates who cannot name an activity they struggle at quit easily
“A lot of people actually struggle with that question and can't answer anything that they do that they're bad at which is a little bit of a yellow flag, which means that they're only used to doing things that they're successful at, and they haven't cultivated i…”
Jun 25, 2023 negative
Jun 25, 2023 positive
Batchu: Use public Similarweb traffic data to source top specialized marketing talent
“If you're looking for great email marketing folks, like CRM marketing lead or something like that, you can actually look up on similar web, like what percentage of traffic shows up via email to company's websites. So you've got your target list of companies th…”
Jun 25, 2023 negative
Batchu: Optimizing purely for low CAC attracts less valuable customers
“When you focus on CAC and reducing CAC, what tends to happen is you actually might be doing something very damaging where you're succeeding in reducing CAC, but you're actually bringing in customers that are less valuable because those are the ones that you're…”
Jun 25, 2023
Batchu: Ramp growth team's North Star was dollars of SQL pipeline
“In the recent past, it was for the growth team, the North star was dollars of SQL pipeline. So anything, anybody did, we would try to estimate the impact into what would be the dollars of you know, sales qualified lead pipeline generated for RAM.”
Jun 25, 2023 positive
Batchu: Growth leaders increasingly come from investor backgrounds, not marketing
“Like one thing that's kind of interesting about the world of growth today is I think historically people that used to run growth were folks that had a marketing or kind of a product background. And what you're seeing these days, I think are more folks like me …”
Jun 25, 2023 positive
Jun 25, 2023 positive
Jun 25, 2023 positive
Batchu: Ramp has run dedicated growth engineering for sales for two years
“We actually have a growth engineering team that's dedicated to supporting that that efficiency, but including, you know, adjusting third party data and using AI to automate much of their workflow, et cetera. We've been doing this Well before AI has become, you…”
Jun 25, 2023 neutral
Batchu: Ramp defines customer activation as four specific events within 30 days
“And at ramp for our activation, we've got like, I mean, it's like very specific to ramp, but we've got like four events that the customer needs to do in the first 30 days. And if they do that, they have a high likelihood of being activated and successful. So o…”
Jun 25, 2023
Batchu: B2B testing requires maximizing treatment effect due to low sample sizes
“At the end of the day, there's only two, two ways to, you know, make an experiment successful. Either you have a very large N or you have a very significant treatment, which is like, you know, what you're doing in the experiment itself. And, you know, in B to …”