speaking with adjacency
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 15, 2023 by Matthew Dicks · across every show →
Everything said about speaking with adjacency, oldest first
Dec 15, 2023 positive
Dicks: Match stories to business ideas by theme, not literal content
“The best way to sort of tell a story about something that you want people to understand is to do what I call speaking with adjacency, which means we're not going to match content to content. Instead, we're going to match theme, meaning, or message.”