small, medium-sized businesses

“So one of the early kind of high conviction decisions we made at HubSpot was that we were going to focus on SMB as our target market.”

“In software, there's what I call reverse gravity. Over time, the market will always pull you up, right? Because what ends up happening is that smart founders and smart management teams will look at the numbers and say, oh, well, as it turns out, our bigger cus…”

“When HubSpot started SMB, it was literally like A hundred times harder to succeed at SMB, right? And we could not raise capital. Like, it was so hard because, I mean, the common argument was, like, there literally is exactly one company in the history of softw…”

“I think it's about like, what game does the founder best understand? Are they like an incredible marketer and have some like competitive edge for how they can like win a massive audience? I would say go SMB and marketing led. Or are they a bit more you know, r…”

“Well, I, I'm a ten million dollar business. I'm like, in this small business space, you're zero dollars in enterprise. It's a zero to one right now in enterprise. It's a totally different game. It's a different value proposition. It's a different deal structur…”

“A very, very typical company segmentation is small, medium, large. That's a rational way to do things. Small, you often have a single decision maker. Medium, you know, a small team, and large, it's complex, it's a committee, etc. So the buying process does cha…”