Simon-Kucher

“The rule of thumb that I usually say is, you know, if 10 to 20% of your customers want something and they really want it badly, that's usually an add-on. That's not something that goes into a package unless you have a advanced package just for them kind of thi…”

“Another one that comes to mind, you know, where we worked with this was in, in their pre IPO days, you know, even bright, which is a, you know, B to B SaaS company. They used to have a one product that was actually servicing all of their customers. And then we…”

“For instance, 90% of customers or, you know, people who we meet who claim to have a land and expand strategy are only landing. They're not expanding because they gave their farm away in the land.”

“What they actually did was we work with them and we kind of identified that monthly tracked users, what was a much better metric into how customers perceive value. And that was the more fairer metric for customers. Like if you're tracking more users in segment…”

“When we benchmarked, 72% of innovations actually fail from a monetization or, you know, commercial perspective, simply because entrepreneurs or companies did not do the check earlier on.”

“This is just reframing the conversation, and it was a 30 plus percent increase in, you know, MRR and ARPU right after they actually did this change. No changes in products, no changes in features, just in terms of how they reframe the conversation.”

“And like, generally when people tell you the fair price, it's a little bit of like, they're trying to get a deal. And the expensive price is the one, like if the price could, the expensive price is the one that they would actually pay. Right? That where they'r…”