signup flows

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 2, 2022 by Kristen Berman · across every show →

Everything said about signup flows, oldest first

Oct 2, 2022
Insight
Onboarding questions boost motivation by forcing users to consider product benefits
“So if you ask them a question, they can think about the benefits. It's going to increase their motivation to get over the hump of the future friction you're going to put in front of them because now they understand the benefits.”
Kristen Berman Oct 2, 2022 ▶ 12:39 Using behavioral science to improve your product | Kristen Berman (Irrational Labs)
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