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screener questionnaire

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 1, 2024 by Michael Margolis · across every show →

Everything said about screener questionnaire, oldest first

Dec 1, 2024
Insight
Margolis: Screeners must avoid telegraphing desired answers to prevent participant bias
“And so part of the trick there is to write a questionnaire in a way that I'm not telegraphing the right answers. And so that I kind of am in the control seat so I can pick out and identify the people.”
Michael Margolis Dec 1, 2024 ▶ 44:04 Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
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