Scale
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 25, 2024 by Roger Martin · across every show →
Everything said about Scale, oldest first
Jul 25, 2024 negative
Martin: Niche cost leadership is almost impossible without dominant scale
“If you want to be the cost leader, it is rare that you can be the cost leader without having dominant scale in the territory in which you're operating. So if you want to be a niche. Cost leader, you know, good luck to you. That's almost never going to happen.”