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sales pitch

4 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 22, 2023 by April Dunford · said 5 times in 1 episodes since 2023 · across every show →

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2023 5 mentions in 1 episode

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Everything said about sales pitch, oldest first

Oct 22, 2023
Insight
Dunford: Sales pitches must focus on value delivered rather than features
“When we're talking about features, we shouldn't be talking about features. We should be talking about the value that the features deliver.”
April Dunford Oct 22, 2023 ▶ 6:55 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
Oct 22, 2023 positive
Insight
Dunford: Effective sales pitches require a market setup before pitching value
“First of all, the pitch structure has two big pieces. So the first is the setup. The setup piece is not about us. It's about the market and our point of view on the market. The second bit is all about our differentiated value. So why pick us over the other guy…”
April Dunford Oct 22, 2023 ▶ 12:34 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
Oct 22, 2023
Insight
Dunford: Rolling out a new sales pitch typically takes one month
“So I've had companies do it start to finish. We got new pitch out the door and people using it in two weeks. That's about as fast as you can get it done. Most folks I would say take about a month.”
April Dunford Oct 22, 2023 ▶ 1:06:29 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
Oct 22, 2023
Insight
Dunford: Pitch value to the champion, then arm them for stakeholder objections
“Your positioning and your pitch needs to really work for the champion. Because if it doesn't, you don't even get to talk to anybody else. Like you don't even get to go near anybody else. We don't make it on the short list and you don't get the deal cooking. Bu…”
April Dunford Oct 22, 2023 ▶ 31:57 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
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