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Rory Sutherland

3 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Jul 21, 2024 by Rory Sutherland · said 8 times in 2 episodes since 2022 · across every show →

On the record as a speaker too: Rory Sutherland's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Lenny Rachitsky (5), Arielle Jackson (2), Alistair Croll (1)

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011202220232024episodes it came up in
0030.561202220232024episodesmentions per episode
2024 6 mentions in 1 episode
2022 2 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Rory Sutherland, oldest first

Jul 21, 2024 positive
Insight
Sutherland: Habit and social copying beat first-principles thinking in evolution
“We have two very strong inbuilt default modes in the human brain, one of which is habit. Do what I've done before. And the other one is social copying. Do what everybody else seems to be doing. And they make extraordinarily good sense in evolutionary terms bec…”
Rory Sutherland Jul 21, 2024 ▶ 35:39 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Jul 21, 2024 neutral
Assertion Partly supported
Sutherland: Heat pump adoption is driven primarily by seeing three neighbors install them
“The single thing that would persuade people to have more heat pumps is if three people on their street had a heat pump.”
Rory Sutherland Jul 21, 2024 ▶ 37:08 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Jul 21, 2024 positive
Insight
Sutherland: Strategic irrationality is highly rational at a meta level
“The fact remains that, you know, there are certain circumstances in which the ability to behave irrationally is actually at the meta level, highly rational.”
Rory Sutherland Jul 21, 2024 ▶ 33:20 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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