return on ad spend
also referred to as: roas
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 7, 2023 by Jonathan Becker · across every show →
Everything said about return on ad spend, oldest first
May 7, 2023
Adding dogs to furniture photos doubled or tripled social ad ROAS
“And one of the art directors was like, put the dog on the couch and let's take some photos of, you know, dogs on, on furniture, which made it more playful and approachable. That one change resulted in a total unlock of their performance on paid social channels…”