retention rate

also referred to as: retention rates

3 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jul 31, 2022 by Crystal Widjaja · across every show →

Everything said about retention rate, oldest first

Jul 31, 2022
Insight
Widjaja: Startups testing with friends and family need nearly 80% retention
“So if you are much smaller, like your friends and family, that better be near close to 80%, no matter what, because if you can't even convince the people who care about you to use the product, it probably isn't gonna solve the job for anyone else.”
Crystal Widjaja Jul 31, 2022 ▶ 25:41 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
Jul 31, 2022
Insight
Widjaja: Scaled products should target 60% week-over-week retention for free tiers
“If users are coming back, if it's a free product, 60%, right? It has to be at least 60% if it's a free product week over week. If it's a paid product, I usually look at that more as like maybe 20 to 30%.”
Crystal Widjaja Jul 31, 2022 ▶ 25:19 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
Jul 31, 2022 positive
Assertion Not checkable as stated
Widjaja: Gojek saw 60% to 70% cohort retention in its early days
“I think I usually give teams like two to three weeks or frequency periods to see things flatten, but it better flatten around 60% for a free product. That's kind of, that's actually what we saw at Gojek early days. It was like, 60, 70% retention rates because …”
Crystal Widjaja Jul 31, 2022 ▶ 27:08 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
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