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reframing

2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Nov 3, 2024 by Alistair Croll · across every show →

Everything said about reframing, oldest first

Nov 3, 2024
Insight
Reframing offers customers new evaluation dimensions rather than competing on existing ones
“Reframing isn't just about competing on existing dimensions. It's about giving the customer a different set of dimensions. And that won't happen for the whole market, but it'll happen for one of those segments.”
Alistair Croll Nov 3, 2024 ▶ 50:54 Just evil enough: Subversive marketing strategies for startups | Alistair Croll
Nov 3, 2024
Insight
Positioning is placing a product on a grid; reframing is drawing it
“So we actually think that positioning is simply where you are on a grid. Reframing is drawing the grid.”
Alistair Croll Nov 3, 2024 ▶ 52:02 Just evil enough: Subversive marketing strategies for startups | Alistair Croll
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