Razor

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 21, 2024 by Rory Sutherland · across every show →

Everything said about Razor, oldest first

Jul 21, 2024 negative
Insight
Sutherland: Over-optimizing device quietness convinces users it is not working
“If you make it too quiet, we genuinely won't believe it's working. Yeah, actually it's the crackly noise that when you rub it over your face and it's the buzz of the thing, And the vibration of the thing that actually convinces us it's doing a job. And you kno…”
Rory Sutherland Jul 21, 2024 ▶ 15:26 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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