public relations

also referred to as: pr

3 statements across 2 episodes · 1 bullish · 2 bearish · 2 people on the record · first statement Jan 29, 2023 by Zoelle Egner · across every show →

Everything said about public relations, oldest first

Jan 29, 2023 positive
Insight
Egner: Startups should execute repeated launches instead of one big launch
“Launches, however, do not need to just be about PR. In fact, in many cases, PR is a distraction. And instead you can have not just one big launch, but like a series of launches that allow you to stay top of mind, to create momentum with your users and to show …”
Zoelle Egner Jan 29, 2023 ▶ 1:03:51 Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
Jan 29, 2023 negative
Insight
Egner: PR is ineffective as a direct user acquisition channel for startups
“Most of the time, PR is not going to get you leads or users. It's just not.”
Zoelle Egner Jan 29, 2023 ▶ 1:02:05 Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
Oct 5, 2025 negative
Insight
Cheng: Doing PR before product validation creates risky sunk-cost commitments
“PR has had this time and place but I think doing it before you have validation that customers definitely want the thing is quite risky. It can lead to a lot of sunk cost once you get it out because you're just, you know, you need to see it through. You want to…”
Albert Cheng Oct 5, 2025 ▶ 1:15:57 Finding hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
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