ProfitWell

includes ProfitWell Metrics

5 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Feb 19, 2023 by Patrick Campbell · said 20 times in 2 episodes since 2023 · across every show →

Mentions by year, the whole family

brought up most by Patrick Campbell (10), Lenny Rachitsky (7), Naomi Ionita (3)

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2023 20 mentions in 2 episodes 10 per episode

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Everything said about ProfitWell, oldest first

Feb 19, 2023
Disclosure
Campbell: ProfitWell sent white-label research surveys to competitors' customers
“We had white label NPS surveys and customer development surveys going to our competitors customers.”
Patrick Campbell Feb 19, 2023 ▶ 49:23 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
Feb 19, 2023
Disclosure
Campbell: ProfitWell Ran Eight Podcasts and Video Shows When Acquired
“When we sold the company, we had eight different podcasts and video series, all very like niche, like pricing page tear down, which was a show about, we collected data and tore down pricing pages, the good and the bad.”
Patrick Campbell Feb 19, 2023 ▶ 1:03:27 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
Feb 19, 2023 positive
Disclosure
Campbell: ProfitWell used pay-for-performance pricing to monetize a 100k-logo TAM
“So our approach that kind of mitigated some or solve for some of these causes and mitigate the problem was freemium. And then these paid products that were all pay for performance, because with paper performance, you could charge a significant amount more in a…”
Patrick Campbell Feb 19, 2023 ▶ 38:16 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
Feb 19, 2023 negative
What-if
Campbell: ProfitWell likely sacrificed a $1B exit by not raising money sooner
“We sold for over two hundred million dollars, et cetera. But we probably, if we had taken money, we could have had a billion dollar exit or we could have kept going and we should have taken money earlier in our life cycle. This was actually a big mistake becau…”
Patrick Campbell Feb 19, 2023 ▶ 12:47 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
Feb 19, 2023 positive
Assertion Not publicly verifiable
Campbell: In-person prospect meetings boost willingness to pay and significantly reduce churn
“Prospects who meet you in person have 10 to 30% higher willingness to pay than those who didn't. Churn for those folks who you meet in person is typically 20% lower than those folks who have never met you. Expansion revenue is typically 15 to 20% higher.”
Patrick Campbell Feb 19, 2023 ▶ 55:04 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
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