product vision

“A vision should be concrete enough where people can picture what it will be in their head. It can't be a fluffy, like be the backbone of healthcare, right? Like, what does that mean? I don't get it. So people need to be able to look at a vision and say, I can …”

“Good visions also say what you don't want to do. I love reading a vision that's like, we're not going to be like that. And that to me is so powerful because you're like, oh, okay, we're not going to copy that. Right. We're not going to go after that. Cause you…”

“It needs to kind of be In a vacuum from the limitations of today, because the whole point of going to the future and saying, I time traveled five years out is to say, okay, I've come back to tell you what we need to fix in order to get there.”

“So go as big as possible. Like, go big. Like, let people tell you to pull back. Let your manager use a lasso and pull you back. Like, go as much as possible.”

“So four things. So it has to be lofty, has to be realistic. It has to be devoid of the any tech or limitations of today, and it has to be grounded in a very clear and potent problem. User problem.”

“And that will be a living document. Comments. Open for comments, right? No edit. Not view only. Comments. Because you want anyone to leave comments out there and just feel they have a say. You don't have to respond to all of them. You don't have to resolve all…”

“I think if you have to repeat the vision every year, you have not created a good, you haven't done the work. So, you know, I'll give you an example of the one at Uber. What we kept doing was we would bring more fidelity to actually parts of the vision. Right? …”

“The moment you start to think about the technologies of today, or you start to sort of whittle it down to something very simple, you actually lost the purpose of a lofty vision.”

“You only need three days and a bunch of passionate people.”

“I think the error that People make more often than not as they are actually too stuck on their own product vision. That's the mistake I've seen a little bit more actually than the other way around”