product positioning

“I really believe that positioning dictates so much of your marketing and should always be the first thing you do.”

“The true test of whether the positioning is working or not is if I'm sitting across from a qualified prospect and I tell the story, does the prospect get excited and want to buy something? That's the real test of it.”

“And so in these cases, I actually think it's better in the early days of a product to keep the positioning a little bit loose and allow the market to pull you maybe in a direction that you didn't think it was going to.”

“Positioning defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about.”

“So I need to have positioning figured out first, and then practically everything I do in marketing and sales flows downstream from that.”

“In sales calls, like particularly in an initial sales call with a client. And what you'll hear is things like the customer comes on, your sales rep comes on and your sales reps like doing a great job pitching the product. Like, oh, we got this thing and it doe…”

“When it's working really well, it feels like magic and really great positioning feels obvious. You know, you pitch to people and they're like, well, of course that's it. Like what else can it be?”

“Weak positioning kind of gets you all the way across the pipeline. You know, it's weak positioning hurts you in the early stages of the pipeline and that, you know, people don't really get what you are, so they're not responding to your marketing the way They …”