pricing strategy
5 statements across 2 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Dec 8, 2022 by Madhavan Ramanujam · across every show →
Everything said about pricing strategy, oldest first
Dec 8, 2022 positive
Pricing strategy should live within the product function, not finance
“Over the last decade, I've been actually advocating that this should sit in the product side, and there was also the genesis of monetizing innovation, because if we truly believe that we need to build products that, you know, are simply products that customers…”
Dec 8, 2022 neutral
Companies should re-evaluate pricing every six to eighteen months
“Usually we say at least every six months, pause and think whether you should revisit it. Within, ah, you know, 12 to 18 months, probably there is time to revisit, especially given market dynamics in most, ah, you know, industry verticals that people are in tod…”
Jul 27, 2025 negative
Ramanujam: Training AI customers on low price points anchors expectations poorly
“I mean, if you're bringing a lot of value to the table and you started training your customers to expect 20 dollars a month, then you anchored yourself on a raw price point. I think there are companies that have actually done that, and they try to undo it with…”
Jul 27, 2025
Ramanujam: Presenting pricing options shifts negotiation from price to value
“You know, many, many founders rush with like one product and one price and say, okay, this is a hundred K product and that's what we are trying to sell. Inevitably, what will happen is the, you know, the immediate focus of the conversation will be on the price…”
Jul 27, 2025
Ramanujam: If early customers cannot explain your pricing, it is not simple
“The acid test that you probably should go back on Monday morning and do is take some of your early prospects or customers and ask them to articulate the pricing strategy back to you, right? If they were to actually sell on your behalf, how would they describe …”