press

“This is not something that I think that you should bank on as a strategy for growth. It's a great add-on, but if you think that press by itself is going to solve your problems, you're wrong, because it might, but it's way too unpredictable.”

“Think about press the same way that you think about raising money, which is to say, you do it when you know what the money is for, and you should do it when you know what the press is for.”

“So a lot of companies want to position themselves as category creators. And I actually hate that. It doesn't work. It doesn't land with press. And most of the time it's not totally true. And so instead it's actually really great when you can talk about how you…”