pragmatists
also referred to as: pragmatist
5 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 25, 2024 by Geoffrey Moore · across every show →
Everything said about pragmatists, oldest first
Jan 25, 2024
Moore: Pragmatist enterprise buyers only adopt new tech when under duress
“So if you're a pragmatist, the first thing is, if it ain't broke, don't fix it, which makes you totally different than a visionary. A visionary is like, yeah, no, come on, break it. Come on, let's move on. It ain't broke, don't fix it. If it is broke, who has …”
Jan 25, 2024
Moore: Crossing Chasm Requires Shifting From Shared Belief to Direct Utility
“And one of the ways we try to capture that, you know, thought bubble is before the chasm, the customers you work with are people who say, we believe what you believe. So in other words, they're on the same side. After the chasm, they say, I'm not sure about th…”
Jan 25, 2024 negative
Moore: Pragmatist enterprise buyers in the chasm never say yes or no
“The pragmatists will take the meeting. One of the problems with the chasm is they don't say no. They just never say yes. And they actually encourage, you know, you should come back and deal with this to our, this is really interesting, right?”
Jan 25, 2024
Moore: Visionary enterprise buyers talk publicly, whereas pragmatists require legal permission
“The good news about visionaries is they tend to have fairly big egos and they tend to like to talk. So, so, so that it's a pretty, unlike pragmatists who will not want to talk. Pragmatists, they'll have to go to legal and get permission and blah, blah, blah.”