positioning thesis
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 22, 2023 by April Dunford · across every show →
Everything said about positioning thesis, oldest first
Jan 22, 2023
Dunford: Pre-launch positioning theses are partially incorrect 100% of the time
“And in my experience, 100% of the time, the thesis is partially incorrect. It's based on a bunch of assumptions and our best guess at it based on what we did in customer discovery or all our research we did before we built the thing, but we're never a hundred …”