payback period
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 9, 2022 by Dan Hockenmaier · across every show →
Everything said about payback period, oldest first
Oct 9, 2022 positive
Hockenmaier: Payback period is a far better metric than LTV:CAC
“Thinking about something like payback period is a much better measure of paid marketing performance than LTV to CAC because the speed at which you get enough money back to then go acquire another customer has much more bearing on how fast your business can gro…”