OTT
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 15, 2022 by Adam Grenier · across every show →
Everything said about OTT, oldest first
Sep 15, 2022 positive
Grenier: OTT ad value combines TV storytelling with superior digital tracking
“The key thing with OTT is that it's way more trackable than traditional television, but it has similar value that traditional TV does in terms of the ability to do more long form storytelling type content. And a lot of it's not skippable if you buy it right.”