openness to experience
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 21, 2024 by Rory Sutherland · across every show →
Everything said about openness to experience, oldest first
Jul 21, 2024 neutral
Sutherland: Marketers fail when assuming consumers share their high openness and desire to stand out
“What you have to realize working in marketing is that people in marketing are very high in openness to experience, very, very keen to stand out. Very keen to be distinctive. The majority of the population are much lower on openness to experience, they're much …”