one-off email
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 19, 2025 by Elena Verna · across every show →
Everything said about one-off email, oldest first
Jan 19, 2025 negative
Verna: One-off marketing emails will never drive measurable growth lift
“We stress too much about this one email that we're going to send to this one customer group. And we're like, oh my gosh, how much lift is it going to cost? It will never cause any lift. You will never work as a one-off email. Too few people open it on average,…”