OFAT

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 27, 2023 by Ronny Kohavi · across every show →

Everything said about OFAT, oldest first

Jul 27, 2023
Insight
Bundling multiple redesign changes is more likely to fail than incremental testing
“If you believe in that statistics that I published, then doing 17 changes together is more likely to be negative. Do them in smaller increments. Learn from, it's called OFAT, one factor at a time. Do one factor, learn from it, and adjust. Of the 17, maybe you …”
Ronny Kohavi Jul 27, 2023 ▶ 37:52 The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)
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