new technology

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jul 21, 2024 by Rory Sutherland · across every show →

Everything said about new technology, oldest first

Jul 21, 2024 positive
Insight
Sutherland: Early tech adoption is driven by status display that subsidizes immature innovations
“Actually the reason most people adopt new technology is peacock's tail. It's showing off. The first cars weren't as good as horses and carts. They were done to show off. They were done for novelty seeking reasons or for reasons of status display. And that's wh…”
Rory Sutherland Jul 21, 2024 ▶ 1:03:30 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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