monetization

3 statements across 3 episodes · 2 bullish · 1 bearish · 3 people on the record · first statement Jan 12, 2023 by Naomi Ionita · across every show →

Everything said about monetization, oldest first

Jan 12, 2023 negative
Insight
Delaying monetization cheapens products and guarantees future user backlash
“When you don't monetize, I think you're doing yourself a disservice. The things that I see is, you know, the pain of leaving money on the table. You're inadvertently cheapening your product. People attribute a lower dollar value or a zero dollar value to what …”
Naomi Ionita Jan 12, 2023 ▶ 10:56 How to price your product | Naomi Ionita (Menlo Ventures)
Feb 12, 2023 positive
Insight
Isford: Long-term software growth requires prioritizing value discovery over early monetization
“And if you're in a long game where you're trying to grow a business for a decade or more, Ideally, you're trying to get millions of people onto your product, and you can always have that monetization conversation later, but you only get a couple moments where …”
Lauryn Isford Feb 12, 2023 ▶ 41:48 Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
Jun 18, 2023 positive
Insight
Melissa Tan: Monetization and GTM Must Be Built Into Product From Day One
“I think the best way to execute is just to have that be front and center from the start. What is our go-to-market strategy? How are we thinking about monetization and having that infused into how you think about product development?”
Melissa Tan Jun 18, 2023 ▶ 11:16 Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)
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