mid-market

“By playing in the mid market, it means our revenue is distributed more evenly across our entire install base, which means that there's no single customer who can hold us hostage really. But what that does is, you know, with great power comes great responsibili…”

“So I say the mid-market doesn't exist, because what is a mid-market hire? It's either low end enterprise or upper end SMB. And if you bleed those two games, you're going to lose. They're so distinctly different.”

“A very, very typical company segmentation is small, medium, large. That's a rational way to do things. Small, you often have a single decision maker. Medium, you know, a small team, and large, it's complex, it's a committee, etc. So the buying process does cha…”