Michael Porter

“In, in the, this takeoff phase in a business when, that we talked about before, when you're trying to attain competitive position, operational excellence is everything. And so, so in, if you think of not strategy, not statically endpoints like Professor Porter…”

“Mike Porter never in his entire life has said competition is stable. He's repeatedly said the opposite”

“So Mike Porter says you have to be either differentiated or low cost. Good. And if you look through competitive strategy is landmark seminal book to say, how would you do that? There is no answer.”