Meltem Kuran Berkowitz

12 statements across 2 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Aug 27, 2023 by Meltem Kuran Berkowitz · said 3 times in 1 episodes since 2023 · across every show →

On the record as a speaker too: Meltem Kuran Berkowitz's record, appearances and statements → this page counts the times other people say the name.

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brought up most by Lenny Rachitsky (3)

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Everything said about Meltem Kuran Berkowitz, oldest first

Aug 27, 2023 positive
Insight
Berkowitz: The world is run by insecure overachievers with something to prove
“The world is run by insecure overachievers. I used to think my insecurity was a downfall and I would just kind of hide it and try to pretend it's not there. And then someone that I really look up to told that to me, I'm like, okay, so I'm not the only one. And…”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 1:09:27 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023
Insight
Berkowitz: Startups err hiring big-company talent unaccustomed to scarce resources
“Oftentimes the mistake I see people make is They'll hire someone from an amazing company that have accomplished amazing things, but they're not used to operating with 10% of the resources that they had. So they're not willing to kind of get down and do the dir…”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 48:21 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023
Insight
Berkowitz: Growth hires must commit to closed-won revenue, not just leads
“So if someone's only willing to commit to, you know, lead numbers, that's not good enough. They need to be able to commit to, you know, closed one revenue KPRs to really show that they care about the business's bottom line. So it was those people that were wil…”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 47:38 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023
Assertion Not checkable as stated
Berkowitz: Deel revenue surpassed $50M before she met coworkers in person
“I worked for a year and a half at Deal before, for the first time where I met our team members was at a conference in Lisbon and I showed up and it was this surreal moment because I worked with them for a year and a half. We'd accomplished so much, you know, o…”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 1:03:33 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023
Disclosure
Berkowitz: Deel requires all employees to do 'little hands' manual work
“And at Deal, we have this concept called little hands. I think it's loosely translated from French. Someone can kind of correct me on that, but it basically means that no matter who you are, where you sit within the organization, you need to be willing to get …”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 48:36 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023
Insight
Berkowitz: Test growth hires by asking for $0, $10k, and $100k budget strategies
“A really good way to also test for that is This is more on the case study process, but asking someone, you know, to come up with a strategy with zero dollars with 10,000 dollars and maybe a 100,000 dollars to see if they're going to be able to scale with you a…”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 50:07 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023
Disclosure
Berkowitz: Deel's content team outputs five new articles and five updates weekly
“We used to put out about 10 articles a week. That's net new. Whereas now we are doing more of five new articles and five article updates because the type of content we write, regulations change, things change all the time.”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 24:38 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023 neutral
Disclosure
Berkowitz set up Deel's Reddit keyword tracking on her first day
“I believe I set up that little kind of keyword tracking within the first day of me being, you know, starting my role at deal.”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 12:08 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023 positive
Assertion Not checkable as stated
Berkowitz: Deel grew ARR from <$1M in 2020 to $295M in 2023
“And when I joined the deal, actually that was around July, 2020, we were less than a million dollars in ARR. And then over time, it grew within the first year on January, 20, 21, we were at four million dollars ARR. We finished 20, 21 with fifty seven million.…”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 5:14 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023 positive
Assertion Contradicted
Berkowitz: IRS linked directly to previous company's PPP guide
“And it ended up being such a good resource that it was linked from the IRS's website being like, if you have questions, check out this article, which was a great moment of pride.”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 39:11 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Aug 27, 2023
Assertion Not checkable as stated
Berkowitz: Roughly 50% of Deel's growth comes from non-paid channels
“Today, roughly about, I would say, 50% of growth continues to come from what we would consider, you know, non-paid channels through, you know, whether it be partnerships, SEO, these kinds of moderations. So early on, that was more close to, you know, 80 to 90%…”
Meltem Kuran Berkowitz Aug 27, 2023 ▶ 16:03 An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
Nov 29, 2023 neutral
Insight
Berkowitz: Asking what siblings think reveals insincerity if answers are polished.
“Like if someone was like, my siblings will say I'm very organized and that I'm the one that brings our family together. Like that's probably a bullshit answer. But if they're like, oh yeah, like they'll say these weird things about me that shows a little bit o…”
Meltem Kuran Berkowitz Nov 29, 2023 ▶ 15:15 My favorite interview questions from 100+ guests
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