marketing operations
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 13, 2023 by Austin Hay · across every show →
Everything said about marketing operations, oldest first
Aug 13, 2023
Austin Hay: MarTech is engineering-based while MarOps is semi-technical operations
“Marketing technology has tech in it, so it's usually an engineer or somebody with an engineering background doing that function. Marketing operations is usually not always technical. It's maybe a systems analyst or a business analyst, you know, could be somebo…”