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market category

2 statements across 2 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 29, 2022 by April Dunford · across every show →

Everything said about market category, oldest first

Dec 29, 2022 negative
Insight
Dunford: Starting Product Positioning with Market Category Is a Mistake
“And then the last piece of positioning, of course, is market category. And so again, a lot of people will just start with market category and then try to back up, which I think is crazy because, and then we don't have anything, we don't have any way to judge t…”
April Dunford Dec 29, 2022 ▶ 6:32 Countdown of the top 10 episodes of the year
Jan 22, 2023
Insight
Dunford: The best market category makes differentiated value obvious to target buyers
“The best market category is the context I position my product in such that this value is kind of obvious to these people.”
April Dunford Jan 22, 2023 ▶ 27:12 How to nail your product positioning | April Dunford (Obviously Awesome)
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