Madhavan Ramanujam
19 statements across 3 episodes · 8 bullish · 2 bearish · 2 people on the record · first statement Dec 8, 2022 by Madhavan Ramanujam · said 12 times in 8 episodes since 2022 · across every show →
On the record as a speaker too: Madhavan Ramanujam's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Lenny Rachitsky (5), Naomi Ionita (3), Rahul Vohra (2), Julia Schottenstein (2)
tap a year for its mentions
2026 1 mention in 1 episode
2025 5 mentions in 4 episodes 1 per episode
- Superhuman's secret to success | Rahul Vohra (CEO and founder)
- How Intercom rose from the ashes by betting everything on AI | Eoghan McCabe (founder and CEO)
- He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- Rapidly test and validate any startup idea with the 2-day Foundation Sprint
- every mention in 2025, scene by scene →
2023 5 mentions in 2 episodes 3 per episode
2022 1 mention in 1 episode
Everything said about Madhavan Ramanujam, oldest first
Dec 8, 2022 positive
Dec 8, 2022
Dec 8, 2022
Customer survey purchase intent drastically overestimates actual conversion rates
“What we have actually seen is even if people say five, you know, they are probably only like 30 to 50% sure about whether they will buy. No, I mean, so like you can start, and if they say four, it's like 10 to 20%. If they say three and below, they're never go…”
Dec 8, 2022
Entry-tier dominance indicates a company is over-delivering on lower-priced packages
“If you build the packaging correctly, you can emphasize a compromise effect. And this is a well-known behavioral theory where people avoid the extremes. If you are quality conscious, you'd go to the right. If you are budget conscious, you'd go to the left. But…”
Dec 8, 2022
Product roadmaps cannot be prioritized without willingness-to-pay data
“Literally, I mean, for your product folks, the number one lesson, and I hope this is the biggest takeaway for your audience, you cannot prioritize a product roadmap without having a willingness to pay conversation. I mean, if you're just prioritizing based on …”
Dec 8, 2022
Packaging a single product for multiple market segments will inevitably fail
“If you're trying to build a product and try to position it to different segments, you've already lost the battle. Because segmentation comes down to needs and understanding needs and building products based on those needs and willingness to pay so that you can…”
Dec 8, 2022
Dec 8, 2022 positive
One SaaS client grew MRR 30% entirely through price tier reframing
“This is just reframing the conversation, and it was a 30 plus percent increase in, you know, MRR and ARPU right after they actually did this change. No changes in products, no changes in features, just in terms of how they reframe the conversation.”
Apr 11, 2024 positive
Jackson: The 'expensive' price in discovery is what customers will actually pay
“And like, generally when people tell you the fair price, it's a little bit of like, they're trying to get a deal. And the expensive price is the one, like if the price could, the expensive price is the one that they would actually pay. Right? That where they'r…”
Jul 27, 2025 positive
Jul 27, 2025 positive
Ramanujam: Never grant B2B price concessions without demanding reciprocal gets
“If you don't get anything back, you're basically indicating to the other person That they can keep beating you up and you can, you know, you need to keep giving. But if you're giving something, but you ask for something in exchange, then you're basically bring…”
Jul 27, 2025 positive
Ramanujam: POCs should co-create ROI models rather than test feature functionality
“The right way to think about an ROI model is to actually co-create it with your customers from day one, which means You know, agree and validate on the assumptions and the inputs. So like, Hey, how long does this process take today? How many engineers are ther…”
Jul 27, 2025
Ramanujam: Effective negotiators taper concessions to signal the end of negotiation
“The best negotiators would taper the concessions. So they would say, I can give you 15%. Ok, I need more. I'll give you five. I need more. I'll give you two. So you're automatically indicating to the other person that the negotiation is actually ending, right?”
Jul 27, 2025 negative
Ramanujam: Training AI customers on low price points anchors expectations poorly
“I mean, if you're bringing a lot of value to the table and you started training your customers to expect 20 dollars a month, then you anchored yourself on a raw price point. I think there are companies that have actually done that, and they try to undo it with…”
Jul 27, 2025
Ramanujam: Presenting pricing options shifts negotiation from price to value
“You know, many, many founders rush with like one product and one price and say, okay, this is a hundred K product and that's what we are trying to sell. Inevitably, what will happen is the, you know, the immediate focus of the conversation will be on the price…”
Jul 27, 2025 bearish
Ramanujam: Fast-growing AI coding IDEs risk high churn and poor retention
“Some of them for sure have. I think they will probably run out of it because they might show a lot of let's say fast revenue growth, But is that enduring revenue? Are people actually going to stay? And is there going to be churn? And, you know, so there are a …”
Jul 27, 2025 positive
Ramanujam: Trading concessions for customer value audits boosts renewal pricing power
“One of my favorite gets in the B to B situation is what I call as conducting a value audit. So what this means is if you're giving a concession, ask for a value audit in exchange where every six months, you know, a team internally from your customers would be …”
Jul 27, 2025
Ramanujam: If early customers cannot explain your pricing, it is not simple
“The acid test that you probably should go back on Monday morning and do is take some of your early prospects or customers and ask them to articulate the pricing strategy back to you, right? If they were to actually sell on your behalf, how would they describe …”
Jul 27, 2025 positive
Ramanujam: Enduring companies must dominate both market share and wallet share
“Good founders need to be able to dominate both market share and wallet share. It is not a choice. You need to get better at both, but this does not mean that you're putting equal effort on market share and wallet share at all given points in time, but it means…”