lead attribution
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Apr 23, 2023 by Elena Verna · across every show →
Everything said about lead attribution, oldest first
Apr 23, 2023 neutral
Verna: B2B SaaS lead attribution divides into three distinct usage-to-lead models
“So you have three buckets of lead attribution that is coming in. I have usage and one of the users is my lead. I have usage. I have no lead in the account. Marketing is bringing me the lead, but I have to leverage that usage against that lead. Or I have a lead…”