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Kumu

2 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Jul 31, 2022 by Crystal Widjaja · said 16 times in 2 episodes since 2022 · across every show →

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brought up most by Lenny Rachitsky (14), Crystal Widjaja (2)

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2022 16 mentions in 2 episodes 8 per episode

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Everything said about Kumu, oldest first

Jul 31, 2022 positive
Assertion Not checkable as stated
Widjaja: Optimizing search on Kumu increased conversion from 60% to 90%
“For Kumu, it was things like users wanted to sign up and find their friends on Kumu. And so they were using search. Frequently search was underutilized API. It was kind of slow. We sped that up. Conversion rates go from 60% to 90%, like over the course of a fe…”
Crystal Widjaja Jul 31, 2022 ▶ 24:16 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
Jul 31, 2022 positive
Insight
Widjaja: Artificial friction helps identify high-intent community users
“So we almost create this artificial friction to help differentiate how deeply a user wants something or needs something.”
Crystal Widjaja Jul 31, 2022 ▶ 36:07 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
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