Judd Antin
9 statements across 1 episodes · 4 bullish · 3 bearish · 1 people on the record · first statement Jan 4, 2024 by Judd Antin · across every show →
On the record as a speaker too: Judd Antin's record, appearances and statements → this page counts the times other people say the name.
Everything said about Judd Antin, oldest first
Jan 4, 2024 negative
Antin: PMs must not rely on personal intuition when dogfooding products
“Doing product walkthroughs to identify lists of potential issues is a great thing to do. Prioritizing that list. Figuring out which ones are more or less a problem and for whom is an area where you should be extremely wary of relying on your own sort of opinio…”
Jan 4, 2024 neutral
Antin: User researchers cannot effectively manage more than three concurrent projects
“I used to say that a full plate for a researcher was probably three things, two big projects and a small project, right? Like a side project. More than that, your researcher is probably not doing a very good job.”
Jan 4, 2024 neutral
Antin: Facebook post hiding followed a power law driven by super-hiders
“The first thing I did is I looked at the distribution of hiding by user and found out that it's power law distributed, like everything on the internet. There are a few people on Facebook who hide a ton, and then most people don't hide it all.”
Jan 4, 2024 positive
Antin: User Researchers Must Be More Focused on Profit and Business Success
“I think researchers need to be more profit focused. And there are a lot of people out there who think that's not, I think they think that's not cool or not research's job. And I'm kind of like, well, what are we doing then if we're not helping businesses succe…”
Jan 4, 2024 positive
Jan 4, 2024 negative
Antin: Late-stage user research validation is performative box-checking
“Every time a PM comes to a researcher at the end of a product process and says, can you just run a quick user study, you know, just to validate our assumptions. That's user centered performance. It's too late to matter. That PM is not interested in being wrong…”
Jan 4, 2024 negative
Jan 4, 2024 positive
Antin: Teams should approach user research to falsify assumptions, not validate
“Like one of my big kind of mantras was we don't validate, we falsify. Right? We are looking to be wrong. That is the mindset you should use when you're approaching insights and research. I want to be wrong. I want you to do research that shows we were off base…”
Jan 4, 2024 positive
Antin: Top user researchers must master five specific multi-method tools
“So the best researchers I think are, first of all, multi-method. The first iteration of user research was primarily a qualitative discipline, but a strong opinion that I have is that is largely one of those models that needs to evolve. It's not that qualitativ…”