Jonathan Becker
9 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement May 7, 2023 by Jonathan Becker · across every show →
On the record as a speaker too: Jonathan Becker's record, appearances and statements → this page counts the times other people say the name.
Everything said about Jonathan Becker, oldest first
May 7, 2023 neutral
May 7, 2023
Becker siphoned tens of thousands from Uber's referral loop via paid search
“Essentially I was using paid search to camp out on their branded keywords. And as people would sign up with my confusingly similar snippet to Uber's organic snippet, I was essentially siphoning off, you know referral credits. So I would get 20 dollars every si…”
May 7, 2023 positive
May 7, 2023 neutral
Marketing attribution remains a subjective art rather than a permanently solved science
“Attribution as it stands in our industry is still an incredibly subjective art and somewhat of a science. It doesn't mean that it's impossible and it doesn't mean that there aren't varying degrees of sophistication as it relates to attribution, but we're still…”
May 7, 2023 neutral
May 7, 2023 neutral
Years of experience is an unreliable indicator when hiring performance marketing practitioners
“I've seen people who have, like, 10 years of experience in the industry not be that great, and then I've seen people who have, like, one year of experience be absolutely phenomenal, so I would say that, like, again, like, you know, the years of service under t…”
May 7, 2023
Use ratio metrics like click-through rate when algorithms serve unequal ad impressions
“Sometimes like the ad serving algorithms, even when we set up a test structurally in that way, we'll serve one ad, you know, a different number of impressions than the other ad, in which case we then have to say, What is a leveling factor that allows us to loo…”
May 7, 2023 neutral
Lifetime value is a misnomer for early-stage companies lacking operating history
“These abstract concepts like lifetime value, which is difficult because like that's, you know, most businesses are relatively new that we work with. And so the idea of lifetime value is kind of a misnomer. Like they don't know what that is yet, but we have to …”
May 7, 2023 positive
Thrive uses surprise estimation questions to test agency candidate composure under pressure
“I actually borrowed a Jeff Bezos question from early stage Amazon, where I asked people, You know, without much warning in an interview, I'll ask them whether it's okay to do a bit of a thought experiment together and whether they are comfortable, you know, as…”