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The JOLT Effect

3 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 22, 2023 by April Dunford · said 12 times in 2 episodes since 2023 · across every show →

Mentions by year

brought up most by Lenny Rachitsky (8), April Dunford (3), Matt Dixon (1)

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2024 9 mentions in 1 episode
2023 3 mentions in 1 episode

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Everything said about The JOLT Effect, oldest first

Oct 22, 2023 negative
Assertion Supported
Dunford: Data shows FOMO tactics reduce close rates with indecisive buyers
“What his data showed is if a customer is indecisive, throwing FOMO into the mix makes it worse. So they are less likely to close the deal if you throw that in.”
April Dunford Oct 22, 2023 ▶ 26:50 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
May 30, 2024
Assertion Supported
Dixon: 40% to 60% of qualified sales pipeline ends in 'no decision'
“Our analysis showed that anywhere between 40 and 60% of the average salesperson's qualified pipelines, these aren't just leads, you know, sometimes bad leads that are thrown over to us by marketing. These are qualified opportunities. These are You know, people…”
Matt Dixon May 30, 2024 ▶ 8:32 The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
May 30, 2024
Assertion Not checkable as stated
Dixon: The JOLT Effect analyzed 2.5 million sales calls using ML
“We recruited several dozen companies across industry and around the world into a large global study. We collected two and a half million sales calls and studied them with a machine learning platform at scale.”
Matt Dixon May 30, 2024 ▶ 5:34 The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
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