JJELLYFISH

9 statements across 2 episodes · 2 bullish · 2 bearish · 1 people on the record · first statement Nov 24, 2024 by Jen Abel · said 5 times in 1 episodes since 2024 · across every show →

Mentions by year

brought up most by Lenny Rachitsky (3), Jen Abel (2)

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Everything said about JJELLYFISH, oldest first

Nov 24, 2024
Insight
Abel: 40% to 50% of B2B SaaS startups must first sell services
“I would say 40 to 50% have to sell some form of service before they can sell a technology.”
Jen Abel Nov 24, 2024 ▶ 47:27 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 24, 2024
Insight
Abel: Claiming a product is unfinished yields more honest buyer feedback
“If you tell them you have a fully baked, ready to go product, they're not going to give you honest feedback. It's very hard to give, to say to a founder and look them in the eyes and say, Hey, we built this product. Can I show you what it is? You're just going…”
Jen Abel Nov 24, 2024 ▶ 32:21 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 24, 2024 positive
Insight
Abel: Effective cold outreach focuses on problem insights over solutions
“You don't even need to talk about the solution. Here's that's like the big takeaway, which is if you get any sales email you get, what's the primary focus of that email? It's usually like, here's what we do. But I bet if someone reached out to you with like a …”
Jen Abel Nov 24, 2024 ▶ 29:17 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 24, 2024 negative
Insight
Abel: Founders should withhold product demos on first discovery calls
“On the first call, my fundamental belief is that the demo is a bit of the only carry you control in the sales process, right? Once they see it, it's kind of like, you know, pitching an investor. Once they take a look under the hood, that dream dreaminess in th…”
Jen Abel Nov 24, 2024 ▶ 49:36 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 24, 2024 positive
Insight
Abel: High-ticket enterprise sales require slowing down the product demo
“If you're selling a 3000 dollar tool, you absolutely want to be demoing as fast as humanly possible because it's a high volume game up market. When you're talking about hundreds of thousands of dollars, you want to slow that down as fast as possible.”
Jen Abel Nov 24, 2024 ▶ 50:23 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 24, 2024
Insight
Abel: Founders should time-box customer service pilots to 90 days
“You absolutely need to time box this. I would time box it as 90 days, and then what you can say in the next 90 days, we'll scope where we are and like what you need. Scoping out more than 90 days, listen, everything, so much is gonna change.”
Jen Abel Nov 24, 2024 ▶ 45:13 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 24, 2024 neutral
Insight
Abel: Strong market insight drives 6x higher cold outbound response rates
“When a problem is truly being felt by the market, people will get on the call. People will respond. And there, you know, if I can compare two engagements at a time that we're running, I see one where it's a two percent interested rate, and then I'm seeing anot…”
Jen Abel Nov 24, 2024 ▶ 19:02 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Nov 24, 2024 neutral
Insight
Abel: Mature outbound conversion rates typically sit at 5% to 7%
“I would say a healthy conversion rate from outbound probably sits around You know, when it's mature around five to seven percent, sometimes it could be two to three percent. Sometimes I've seen eight to 15% cause it's coming from the founder and they're solvin…”
Jen Abel Nov 24, 2024 ▶ 18:20 The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Aug 23, 2026 negative
Insight
Abel: Never agree to do a group enterprise demo without prior discovery
“A enterprise organization might reach out to you because they're going through a due diligence process to say, Hey, we'd love to see what you guys have built. Will you present this to four or five people? Don't do it. If you're either a checkbox and you don't …”
Jen Abel Aug 23, 2026 ▶ 35:04 84 minutes of enterprise sales alpha | Jen Abel
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