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Instacart

7 statements across 6 episodes · 2 bullish · 0 bearish · 6 people on the record · first statement Oct 23, 2022 by Fareed Mosavat · said 75 times in 21 episodes since 2022 · across every show →

Mentions by year

brought up most by Lenny Rachitsky (19), Bangaly Kaba (17), Sri Batchu (9), Dan Hockenmaier (6), Asha Sharma (6), Fareed Mosavat (4), Andrew Wilkinson (4), Jeff Weinstein (2)

tap a year for its mentions
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05102022202320242025episodes it came up in
00458102022202320242025episodesmentions per episode
2025 18 mentions in 4 episodes 5 per episode
2024 26 mentions in 6 episodes 4 per episode
2023 13 mentions in 2 episodes 7 per episode
2022 18 mentions in 9 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Instacart, oldest first

Oct 23, 2022
Insight
Mosavat: High-activation products often benefit from added onboarding friction
“Oh, for products that have a high bar to activation, sometimes more setup and higher friction, good friction can actually help those customers be successful. There are other kinds of products that are high intent where they know what they need to do to have si…”
Fareed Mosavat Oct 23, 2022 ▶ 21:02 How to build trust and grow as a product leader | Fareed Mosavat (Reforge, Slack, Instacart, Pixar)
Jun 25, 2023
Assertion Not checkable as stated
Batchu: Instacart has users who have never seen ads due to holdouts
“There's a holdout for ads, for example. So there are some lucky Instacart users out there that are not getting ads and they've never gotten ads because they've always been part of Instacart's advertising.”
Sri Batchu Jun 25, 2023 ▶ 38:57 Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
Jun 25, 2023
Assertion Not checkable as stated
Batchu: Instacart used monthly active orderers as its growth North Star
“And so at Instacart, for example, our North star metric for growth was monthly active orders.”
Sri Batchu Jun 25, 2023 ▶ 33:09 Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)
May 26, 2024 neutral
Assertion Not checkable as stated
Instacart orders are 90% repeat items after a user's fifth purchase
“When we looked at the data, it turns out like after five times when you go to Instacart, 90% of your order is the same, right?”
Bangaly Kaba May 26, 2024 ▶ 1:01:21 Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB)
Jul 11, 2024 positive
Assertion Not checkable as stated
Weinstein: Instacart signed up for Stripe with a Gmail address
“Instacart signed up for Stripe with a Gmail address”
Jeff Weinstein Jul 11, 2024 ▶ 1:40:39 Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)
Jul 3, 2025 positive
Opinion
Wilkinson: Enterprise SaaS is definitely easier to build than Instacart or Amazon
“Would it be easier to start Instacart, Amazon, or Coupang, or would it be easier to start an enterprise SaaS software company? Definitely the enterprise SaaS software company.”
Andrew Wilkinson Jul 3, 2025 ▶ 24:48 I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea. | Andrew Wilkinson
Aug 28, 2025 neutral
Assertion Partly supported
Sharma: Instacart's catalog manages 1B items updating 3,000 times per minute
“There are so many loved features of Instacart, but at the end of the day, it's a billion items that updates 3000 times every single minute to get homeowners their groceries.”
Asha Sharma Aug 28, 2025 ▶ 38:23 How 80,000 companies build with AI: Products as organisms and the death of org charts | Asha Sharma
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