Herbert Simon, every mention
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every year anyone Rory Sutherland 1
Verbatim, from the transcripts: the passages where Herbert Simon comes up
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
- ▶ 31:12 Rory Sutherland So, you know, we've evolved to effectively operate in decision making under uncertainty, as Herbert Simon called it, and yet most of the actual design of procedures that we encounter are designed for effectively information, uh, you know,…