founder-led sales

“As a founder, it's going to be way easier for you to get good or like minimally viable good at selling by having like interactions with like non-friendly parties and like, you know, having commercial conversations and asking for money in exchange for their, in…”

“It's going to be like, you know, that you can reliably at like a, at a pretty okay win rate. So like maybe 15% or 20% or 25% turn first meetings into eventual customers, right? And like do that in a reliable fashion. It's not like, you know, I engage 10, Arm's…”

“Founder-led sales is more about, is not about revenue on day one. It is about learning as fast as humanly possible to get to that pulse. So that you can earn the right to sell. There's this concept that I talk about, which is like, you're going out to run sale…”

“And founder led sales is really, really, really important because in the very, very, very early days, when there is no brand equity, when there is no marketing engine running, when there is limited to no reference ability, the founder is the product, right? Be…”

“I don't think people realize how much of a competitive advantage the founder-led sales motion is for three kind of specific reasons. One is, is that the founder is the visionary. No one's going to be able to speak to it like they can. No salesperson, really no…”

“But if you're getting to a million in ARR and the set of customers you have look nothing like one another, you still have very much like an evangelist sale, very much founder led sale versus if you can say, Hey, I now have an ICP If you have an IP here or idea…”